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Mark Cuban And Former Oculus Ceo Back 3D E-Commerce Startup Vntana

Mark Cuban And Former Oculus Ceo Back 3D E-Commerce Startup Vntana

11/04/21, 10:00 PM
As Facebook and Apple charge headlong into a more 3D future for the consumer web with big plans for mixed reality headsets, most web content out there is still firmly 2D. And while some are pushing for a completely separate “metaverse” where 3D content lives, that’s likely going to be a hard sell for existing web platforms who want to invest resources where the users are today.

Company Info

Company
Vntana
Additional Info
The startup, founded back in 2012, has had a central focus on 3D content for years but has shifted its attention from bringing holograms to live events pre-pandemic to bringing 3D content to storefronts across the web. The startup tells TechCrunch it has raised $12.5 million in Series A funding across multiple raises. The company announced a $6 million seed round back in 2019. The company has recently partnered with wholesale management platform Joor and software maker PTC to build out its reach.