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Viral Nation Secures Cad $250 Million Financing Round Led By Eldridge To Extend Market Leadership

Apr 12, 2022•over 3 years ago

Amount Raised

$250 Million

Toronto

Description

Global digital and social innovation group, Viral Nation, today announced an initial funding round of CAD $250 million led by Eldridge, with participation from Maverix Private Equity, to fuel the company’s technology and market growth strategies. The investment will include the addition of Eldridge Co-founder, Chairman and CEO, Todd Boehly; Eldridge Principal, Jeff Wilbur; and Maverix Founder and Managing Partner, John Ruffolo, to Viral Nation’s board of directors.

Company Information

Company

Viral Nation

Location

Toronto, Ontario, Canada

About

Founded in 2014 by entrepreneurs Mathew Micheli and Joe Gagliese, Viral Nation develops captivating influencer marketing campaigns for top B2B and B2C brands. Recognized as one of the fastest growing companies in North America, the Viral Nation Group is comprised of VN Talent, which represents celebrities and influencers; VN Tech, a marketing data and analytics platform; VN Marketing, a full-service integrated marketing firm; and VN Sports, which focuses on cultivating athlete influencers from all levels. Working across popular growing platforms, Viral Nation specializes in creating customized brand deals between their clients and the leading social media influencers of the day. Viral Nation's top priority is protecting a brand's reputation and trajectory as it builds awareness across various new platforms that speak to audiences in ways that intrigue, enthrall, and engage in more disruptive ways than ever before. Viral Nation now services brands such as Tencent, Baidu, Match.com and Victoria's Secret Pink. Instagram: @ViralNation Twitter: @ViralNationIncLinkedIn: Viral Nation Inc. SOURCE Viral Nation

Funding Insights

Based on industry data
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech