logo
logo

Videoamp Raises $75M In Committed Financing From Capital Ip

May 18, 2021•over 4 years ago

Amount Raised

$75 Million

Los AngelesMedia And EntertainmentSales And MarketingSoftware

Description

Software and data platform, VideoAmp, has secured a total of $50M of non-dilutive debt financing from Capital IP with the ability to draw up to $25M in further capital. The funding will further accelerate VideoAmp’s leadership position in planning, measurement, optimization and currency solutions for the convergent TV ecosystem. As the consumer video viewership landscape continues to fragment and the need for an infrastructure that unifies linear TV, streaming and digital media audiences intensifies, VideoAmp is positioned as the solution for advertisers, agencies and media owners, redefining how media is valued, bought and sold.

Company Information

Company

Video Amp

Location

Los Angeles, California, United States

About

VideoAmp is a media measurement software company creating a more sophisticated data-driven advertising ecosystem that redefines how media is valued, bought and sold. Our platform unifies audiences across traditional TV, streaming video and digital media with the ability to connect media exposures to an advertiser’s sales. By unlocking new value for the entire landscape, our platform allows the world’s largest advertisers, agencies and media sellers to align on VideoAmp’s independent measurement as a multi-platform media currency to transact against. We are transforming a 100-year-old industry by powering a more effective three-way value exchange that results in increasing the return on media investment for advertisers, increasing revenue for publishers and providing a better viewing experience for consumers. VideoAmp is headquartered in Los Angeles with offices across the United States. To learn more, visit videoamp.com.

Funding Insights

Based on industry data
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech