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On A Mission To Be The ‘Affirm For B2B,’ Vartana Secures $57M In Debt, Equity

Jan 20, 2022over 3 years ago

Amount Raised

$57 Million

BerlinFinancial ServicesSoftwareCommerce And Shopping

Description

While buy now, pay later startups have largely focused on the consumer, a growing group of them are now focusing on the B2B space.

Company Information

Company

Vartana

Location

Berlin, Maryland, United States

About

And today, the startup is emerging from stealth with $7 million in equity funding and $50 million in credit.Put simply Customers can then choose their preferred payment options and complete transactions “within minutes” through what the company describes as an “integrated checkout experience.” Some companies might not have that kind of extra cash and rather than take out a loan, they may want to spread out their payments. The latest BNPL startup seeking to target the B2B space to secure financing is Vartana, which aims to be the “Affirm for B2B.”

Funding Insights

Based on industry data
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech