Upstock boosts seed funding to $13m, signs Woolworths in deal founder says will boost supermarket competition
Upstock boosts seed funding to $13m, signs Woolworths in deal founder says will boost supermarket competition
02/06/24, 10:19 PM
Location
wellingtonMoney raised
$3.4 million
Industry
grocery
food and beverage
retail
Round Type
seed
Upstock has raised a further $3.4 million in seed funding, bringing its total funding to just over $13 million. The funding will largely go toward a push across the Tasman.
Company Info
Location
wellington, texas, united states
Additional Info
Upstock is a Wellington-based startup that provides a wholesale food and beverage platform for small suppliers to navigate the supermarket stocking systems. The company also supports credit card payments for its business-to-business market, historically invoice-based. It was founded by Philip Fierlinger, Duncan Ritchie, and Matt Wilson, and has been pivotal in helping suppliers navigate the challenges of the food and beverage industry.