Upmesh competes with e-Commerce platforms like Shopee and Lazada and SaaS tools, including Shopline, but the company offers live commerce on social media that attract more buyers and audience and provide automation to help customers grow their business, said Wong Zi Yang, CEO and co-founder of Upmesh.Livestream e-commerce: Why companies and brands need to tune inUpmesh also tailors its order capturing tools to meet the expectations of sellers and buyers in different Southeast Asia countries unlike other companies that provide order-capturing tools for live commerce like CommentSold and Dibsly, Wong said in October. Upmesh will use the pre-Series A funding to expand its regional presence in Southeast Asia and launch its first Instagram live selling app and backend automation features like logistics automation. While UpMesh provides a full technology and service stack to enable live commerce, it is even more critical to enabling small and medium sellers at scale.