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Hospitality Engagement Platform Union Raises $22M In Series B Funding

Dec 08, 2021•almost 4 years ago

Amount Raised

$22 Million

Round Type

series b

Austin

Description

UNION, a hospitality engagement platform, which has emerged as a post-pandemic silver lining for economically hard-hit high-volume bars and restaurants, has raised $22M in an oversubscribed Series B funding round which will be used to expand into all major US metro areas in 2022. With pre-pandemic levels of business remaining elusive in the US hospitality industry, UNION’s technology enables bars and restaurants to materially increase revenues, mitigate staffing shortages, serve more customers safely and quickly, and create a more personalized consumer experience. In addition to lead investor Clerisy, UNION’s Series B investors include new investors Roth Capital and Aquila Capital Partners and previous investors NEA, Wellington, Fiserv, and former CEO of WorldPay, Tony Catalfano.

Company Information

Company

Union

Location

Austin, Texas, United States

About

UNION is the first hospitality engagement platform that leverages industrial-grade data intelligence to deliver transformative experiences for guests, operators, and brands at the most popular venues. The Austin-based company processes over $1 billion in consumer transactions annually, and operates in 34 states across the country. Designed by a carefully selected group of industry veterans, the UNION system was built specifically to meet the needs of high-volume bars & restaurants, while taking a revolutionary approach to connecting consumers and brands on-premise.

Funding Insights

Based on industry data
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech