The startup first launched by providing a product pack of SD cards and dongles with pre-recorded videos for K-12 students. The startup also launched a one-to-many live class feature with polls and leaderboards and a one-to-one live experience for DevKids, a coding class independent of the core uLesson platform. So far, the uLesson app has 2 million downloads, the company said. “Our vision is to create these feedback loops between teacher and learner and parent and school that embraces virtuous cycles and feed themselves to the betterment of the educational system.”African edtech startup uLesson lands a $7.5 million Series AThe company uses 180 field sales agents to onboard schools and individual users across Nigeria, Uganda, Kenya and Ghana, the countries receiving the most marketing attention from uLesson. The company said its live lesson demand grew by 222% since its introduction in September. Regarding learners’ performance, the Abuja-based startup claims that some learners have moved from the 50th percentile to the 90th percentile in their classes. “In them, we saw the partner that was willing to kind of get in here, work with us, and then give us the fuel to double down on what works.”The new capital will allow uLesson to continue to invest in product development, strengthen its core technology and add cohort-based learning features, said the company. But uLesson has introduced new features for an all-encompassing edtech play for this demographic. Regarding similar metrics, uLesson said its paying users grew 600% this past year. In August, uLesson introduced offline centers. Shagaya said uLesson is making efforts to introduce the feature — which started as an experiment in teaching kids how to code and at some point made 30% of the company’s revenues — into the uLesson platform by January next year.“What we want ultimately is different strata of free users that can use the app and can pay for a premium experience to attend live classes or get the homework helper,” said the CEO, who also founded e-commerce platforms DealDey and Konga.“And because parents do want to invest in the best for their kids, one of the ways you can do that is personalized one-to-one instruction for their children, whether in coding through DevKids or math or science or English.”These features show that uLesson is now in the online home tutoring business; it is a market where most African edtech startups have not made significant headway despite an apparent need.