The startup uses blockchain technology to help brands build customer loyalty without having to rely on buying up pricey ads on third-party social media platforms, Haney explained. Haney has since commented on some of the lessons she learned from running Outdoor Voices in the past, saying that the company grew too fast and fundraised too quickly. The platform has already debuted with a sold-out NFT drop for one of its partners, Joggy, a wellness brand launched by Haney herself that sells CBD-based wellness products. She added that the company has around 300 potential customers in its pipeline, which isn’t limited to just companies with a DTC model.