The platform has been able to attract a number of high-profile creators to its platform, including Jay Leno, Michael Dell and screenwriter and Entourage creator Doug Ellin. The startup – founded by Cuban and Falon Fatemi, a Google alum who also co-founded customer intelligence platform Node – plans to launch NFTs and have a metaverse play in Q2 this year to help creators monetize their work, the sources said. The startup, which counts Cuban, the Chainsmokers, HBSE, Goodwater, Animal Capital and NFL stars Larry Fitzgerald and Kelvin Beachum and former NBA star Baron Davis among its backers, has raised about $8 million to date, a person familiar with the matter said.