Twelve Labs Lands $12M For Ai That Understands The Context Of Videos

To Jae Lee, a data scientist by training, it never made sense that video — which has become an enormous part of our lives, what with the rise of platforms like TikTok, Vimeo and YouTube — was difficult to search across due to the technical barriers posed by context understanding. Searching the titles, descriptions and tags of videos was always easy enough, requiring no more than a basic algorithm. But searching within videos for specific moments and scenes was long beyond the capabilities of tech, particularly if those moments and scenes weren’t labeled in an obvious way.