We believe that ridding the planet of single-use plastic requires a revolutionary approach. TURN’s capture-and-reuse system started in Australia and New Zealand in 2012 – and is continuing to reimagine systems thinking and the principle of circularity. TURN’s basic philosophy is simple: If consumers reTURN empty cups for reuse, WAY less plastic waste will be produced and disposed of inappropriately. What makes our system unique is the hardware and software technology that can be integrated into any brand offering — accelerating the F&B industry’s transition away from single-use plastics. We’ve built a reuse platform designed for scale.