TRUEWERK began with the belief that we could uplift today’s trade professionals by creating the highest-performing workwear in the world and celebrating the people who Werk Wonders in it. Inspired by the systems used by elite military personnel and professional mountain guides, we optimized technical fits and emerging fabric technology and applied them to the modern job site. TRUEWERK was founded in 2015 by Brian Ciciora on a simple but strong conviction that business should be a platform for advancing humanity, not just profiting from it. We carry our mission to provide trade professionals with the ultimate tools to solve challenges for their communities and beyond. And by celebrating each pro’s win along the way, we can create a community that’s truly in awe of true work.