TrueMed is a payments tool (think PayPal for HSA/FSA) that allows health + wellness brands to accept HSA/FSA funds. We are partnering with leading health and wellness brands such as CrossFit, Magic Mind, and DB Method to drive increased AOV (30%+ for many leading merchants), retention (40% increase in month 2 retention) and LTV. Our implementations are simple (official Shopify payments app/code snippets) and take less than 30 minutes to install with no engineering on the merchant's side. Our goal is to unlock the $150B in HSA/FSA funds for wellness brands, and make it easy for customers to spend tax-free dollars on their health. We developed this company in close connection with the White House point person on HSA/FSA policy, key members of Congress and metabolic health leaders such as Dr. Mark Hyman.