Shopify powers a massive number of e-commerce sites, so it’s also no surprise that there is a vast ecosystem of tools around it that help these merchants manage all aspects of running their stores. Triple Whale, a Columbus, Ohio–based startup, focuses on providing Shopify store owners with a single platform that brings together all of their analytics into a single service to help them improve their conversion numbers and get better insights into their marketing campaigns. Using all of this data, the team is now also starting to build smart, AI-based tools on top of it.