Tracksuit Secures $13.5M to Bring the Future of Brand Tracking to Growing Consumer Brands
02/27/24, 1:38 PM
Location
aucklandMoney raised
$13.5 million
Industry
market research
Round Type
series a
Investors
Shasta Ventures, Ascential, Icehouse Ventures, Blackbird, Air Angels Fund, Footwork, Altos Ventures
Tracksuit raised $13.5 million in Series A funding to prove the value of brand building and usher in the era of sustainable consumer brand growth. The funding will be used to officially launch into the US and UK markets, expand research and platform capabilities, and democratize previously unavailable market research data.
Company Info
Location
auckland, auckland, new zealand
Additional Info
Our ambition is to help growth companies to use brand marketing to drive short and long term success.
Tracksuit is an online dashboard that enables any company to track the strength of their brand, compare against their competitor’s brands, and get valuable advice on what the numbers mean and what to do next.
All for a tenth of the price of traditional brand tracking.