Tracksuit Raises $5M To Make Brand Tracking More Accessible
02/21/23, 11:11 PM
Location
aucklandMoney raised
$5 million
Industry
market research
Investors
Mark Ritson, Ascential, Icehouse Ventures, Shasta Ventures, Blackbird
Tracksuit, a New Zealand-based brand tracking startup, wants to take on traditional market research players by offering a more affordable, accessible brand insights tool.
Company Info
Location
auckland, auckland, new zealand
Additional Info
Our ambition is to help growth companies to use brand marketing to drive short and long term success.
Tracksuit is an online dashboard that enables any company to track the strength of their brand, compare against their competitor’s brands, and get valuable advice on what the numbers mean and what to do next.
All for a tenth of the price of traditional brand tracking.