London-Based Alternative Meat Brand This Raises £11M Funding, Eyes To Expand R&D

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THIS will use the funds to grow its business, expand its R&D, help bring its new products to the market and set up distributions points across the UK. We think the company is well on its way to being a category leader in the UK and beyond, and we’re delighted to back THIS’s stellar team and support their expansion into new products and new markets.”Fastest-growing food brandTHIS was founded in 2019 by Andy Shovel and Pete Sharman to create a plant-based meat brand for meat eaters. THIS, a hyper-realistic plant-based meat brand headquartered in London is one of the fastest-growing foodtech businesses. Eyes to expand R&DNotably, this is the largest Series A funding secured by any plant-based meat brand in the UK. ”Daina Spedding, investor at BGF, says: “THIS is a highly innovative business that is rapidly scaling in a very exciting new food category in the UK. Plant-based meat alternatives are increasingly empowering consumers with more choices in their diet and environmental impact – and THIS is at the forefront of this with leading technology, distribution and products.