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The Desire Company Raises $8 Million To Support Retailer Demand

Jan 31, 2022•over 3 years ago

Amount Raised

$8 Million

Atlanta

Description

The Desire Company, the trailblazing content media platform with authentic video reviews, how-to's, and classes from leading professionals, announced an $8 million Series A backed by private investment firms Valor Equity Partners and Cleveland Avenue, LLC. The Desire Company — co-founded by husband-and-wife duo, Eric and Judith Sheinkop — is changing the traditional shopping experience by creating the gold standard for reviews using credible, expert advice instead of influencers for a more trustworthy shopping experience. The funding will be used to support the lineup of brand and retailer partnerships, and opening a new studio in Chicago, Illinois to increase production capabilities in order to meet the growing demand from consumers and partners.

Company Information

Company

The Desire Company

Location

Atlanta, Georgia, United States

About

The Desire Company is a content media platform that is changing the shopping experience. Our mission is to empower shoppers to make more educated, confident purchase decisions by driving credible, expert-driven content reviews, how-tos, and classes brought to you by elite industry professionals who are sharing their wisdom and favorite products. With over 4,000+ videos to-date, the company was created around the passions of professionals at the top of their game, in order to democratize their knowledge and build a community to share it.