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The Center Receives $15 Million Growth Investment From Prelude Growth Partners

Dec 08, 2021•over 3 years ago

Amount Raised

$15 Million

Los Angeles

Description

The Center, a beauty multi-brand platform today announced that it has received a $15 million minority investment from Prelude Growth Partners, a private equity firm focused on high potential, fast-growing consumer brands. The Center, founded in 2019 by beauty industry veteran Ben Bennett, focuses on building and growing beauty and wellness brands. The Center develops and supports the growth of leaders and up-and-comers in the space including their in-house brands Naturium, MAKE Beauty, and Phlur.

Company Information

Company

The Center

Location

Los Angeles, California, United States

About

The Center builds and grows compelling and highly-commercial brands in the beauty and wellness space bringing together an experienced and agile team of strategic and operational experts with a proven track record of creating market-leading consumer goods companies. A deep understanding of forecasting consumer trends underscore The Center's ability to create, define, and market beauty brands. In addition, The Center's management of testing, manufacturing, and distribution adds value throughout the product life-cycle. Within The Center's vertical ecosystem, the centralized shared- services platform identifies trends and efficiencies to be shared across their entire portfolio of brands.

Funding Insights

Based on industry data
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech