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The Ayurveda Experience (TAE) raises $27 million in Series C funding led by Jungle Ventures to expand market presence and enhance customer engagement.

Mar 08, 2024•over 1 year ago

Amount Raised

$27 Million

Round Type

series c

GurgaonBeautyDietary SupplementsHealth CareE Commerce

Investors

Sharrp VenturesAnicut CapitalSidbi VenturesJungle Ventures

Description

The Ayurveda Experience (TAE) has raised $27 million in its Series C funding round, with Jungle Ventures as the lead investor. Other participants in the round include SIDBI Ventures, Anicut Capital, and Sharrp Ventures. The funding will be used to deepen market presence, improve customer engagement, ramp up product R&D, and scale new avenues for distribution.

Company Information

Company

The Ayurveda Experience

Location

Gurgaon, Haryana, India

About

The Ayurveda Experience (TAE) is a direct-to-consumer (D2C) startup that focuses on offering Ayurvedic products. Founded in 2010, the company operates globally and offers a variety of Ayurvedic products through its platform.

Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech

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