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TASS Vision raises €1.3M to enhance privacy-first analytics in physical retail, aiming to improve customer journey tracking and product placement.

Jul 14, 2025•3 days ago

Amount Raised

€1.3 Million

TashkentBig DataMachine LearningSaasArtificial IntelligenceSoftwareAnalytics

Investors

Purple Ventures

Description

Uzbekistan startup TASS Vision has raised €1.3 million. The startup enables retailers to monitor complete customer journeys in physical stores in real time, optimising product placements while ensuring customer privacy through edge AI cameras. Led by Purple Ventures, this funding aims to bolster their mission in the retail analytics sector. TASS Vision currently operates in over 2,000 retail stores across ten countries.

Company Information

Company

TASS Vision

Location

Tashkent, Tashkent, Uzbekistan

About

TASS Vision is a startup from Uzbekistan that provides privacy-first analytics solutions for physical retail. Founded in 2021, it enables retailers to monitor customer journeys and optimize marketing efforts while ensuring data privacy through edge AI cameras. The company aims to bring detailed insights similar to online analytics into the offline world, helping retailers improve revenue and reduce operational costs. Their platform includes products like Vitrac for tracking customer journeys and Sitrac for shelf interaction analysis.

Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers

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