Talent.com’s co-founder and co-CEO Lucas Martínez, who co-founded the company with Maxime Droux and Benjamin Philion, said in an interview that the aim is to use the funding to build more tech to help consumers see results more relevant to what they are looking for; and to make Talent.com the platform more attractive to employers, with tools to measure the responsiveness of ads and to charge them based on what gets people clicking.(The company itself knows a little something first-hand about having the right wording to get people interested in content: the startup used to be called Neuvoo, Finnish for “Advise”, and while it was profitable it wasn’t growing very fast, in part because it found that many people stumbled on how to pronounce the word and that its meaning wasn’t particularly relevant to the mass market. Martínez spoke to me from Barcelona, where the company is setting up a new European hub. Talent.com has a pretty international profile — it currently lists around 30 million jobs from 1 million companies across 78 countries and 29 languages and sees more than 28 million monthly active visitors across that footprint — but the startup itself is based out of Montreal and this round is being led by Canadian VC Inovia Capital, with previous backer Caisse de dépôt et placement du Québec (CDPQ), and new investors Investissement Québec, Climb Ventures, BDC Capital, Fondaction, and HarbourVest Partners, also participating. Talent.com, like the latter three, is largely targeting markets that include hourly and gig workers, as well as skilled labor. So when Neuvoo decided to rethink its name in 2019 and saw that Talent.com was up for sale, it jumped at it and rebranded.