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In the UK, TAG TrustNet received - from inception - the continued support of the IPA and its members to build a transparent, more responsible and sustainable industry. TAG TrustNet is a first-of-its-kind initiative that uses blockchain technology, specifically Distributed Ledger Technology (DLT) developed by Fiducia, to reconcile billions of advertising impressions in near real-time to improve transparency, accountability and efficiency.Continue ReadingTrustworthy Accountability GroupUK Government Invests in TAG TrustNet’s Blockchain Initiative to Make Digital Advertising More Accountable, Responsible and EfficientInnovate UK is the national innovation agency that provides direct financial support and business advice to companies to de-risk their innovation journey, encourage private investment in innovation, and ultimately drive economic growth.
