logo
logo

London’s Tactic Raises $4.5M Round Led By Index Ventures To Tackle Search For Sales Teams

Mar 10, 2022•over 3 years ago

Amount Raised

$4.5 Million

Round Type

seed

LondonScience And EngineeringData And AnalyticsInformation TechnologySoftware

Description

Sales teams and customer services people can spend a lot of time searching, logging and analyzing customer and market data. This takes a lot of time, requires them to sift through multiple sources, and is obviously subject to human error. Typically they will end up Googling, outsourcing to vendors, or coming up with a usually expensive automated solution.

Company Information

Company

Tactic

Location

London, Ontario, Canada

About

Using NLP and big data, Tactic says it saves sales, marketing, and revenue operations professionals time they’d otherwise spend on search engines.“No enterprise wants to pay people to lose time to manual research and data entry. Tactic was founded in 2020 by Jack Hodkinson, an experimental physicist specializing in quantum materials and data analysis; and Rudy Lai, a former banker at Morgan Stanley and Bank of America Merrill Lynch.“Tactic is one of a new generation of companies that are seizing the opportunity presented by the seismic changes and improvements in natural language processing technology,” said Jan Hammer, Partner at Index Ventures, who led the investment.

Related People