And like any BNPL service, the company wants to incentivize a portion of this demographic at checkout, in-store or online. Sympl operates a different method the company says will help its customers save better while making purchases. Rather than promoting purchasing, it gives customers more choices at the checkout and promotes customer saving, flexible cash flow management, and a better matching of income and expenditure, without compromising their lifestyle,” the company said in a statement. When customers check out from one of Sympl’s merchants, the company acknowledges the funds in the customers’ bank accounts and charges them an upfront fixed fee of 100 Egyptian pounds. The company said that the plans cater to different segments of customers’ employment status — gig workers, freelancers, self-employed and regular employees.“This is the saving that we do to the customer. “They like the platform because they think it’s unique because, for the first time in Egypt, we’re offering debit or pay later options for the debit card population in Egypt.”Sympl has onboarded up to 240 merchants with products in electronics, fashion, appliances, furniture, travel, healthcare, jewellery and education, the company said. El-Feky said when the company raises its next round of investment, expansion outside Egypt will be on the cards. Beco Capital led the five-month-old startup’s seed round, while A15 and Global Ventures participated.Mohamed El-Feky, Yasmine Henna, and Karim Tawfik started Sympl in August this year. In the CEO’s words, Sympl operates a save your money, pay later model rather than the normal buy now, pay later model. Sympl says it targets over 50 million debit and credit cardholders in the country. Sympl will use the investment to expand its merchant network, build technical upgrades and enhancements, hire more talent and expand its footprint across Egypt to cover all 27 governorates in the country (it’s currently in two).