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Swivel has raised $5.8 million in Series A funding led by Tribeca Venture Partners and Ardent Venture Partners to automate ad operations for publishers.

Apr 30, 2025•3 months ago

Amount Raised

$5.8 Million

New YorkAdvertising

Investors

Ardent Venture PartnersTribeca Venture Partners

Description

Swivel, a 16-person adtech startup, has raised $5.8 million in Series A funding. The funding will help them simplify ad operations tasks for publishers using artificial intelligence. Led by Tribeca Venture Partners and Ardent Venture Partners, this round aims to enhance the efficiency of ad monetization. Swivel was previously known as PilotDesk.

Company Information

Company

Swivel

Location

New York, New York, United States

About

Swivel is on a mission to automate media’s most complex ad delivery strategies using AI and machine learning, freeing humans to achieve their loftiest business goals. Resource-constrained teams that could only execute a fraction of potential campaign optimizations are now unbound, and the results are immediate and extraordinary.

Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers

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