Swimply Raises $40M From Airbnb And Lime Co-Founders, Vcs For Its Online Pool Marketplace
12/15/21, 12:00 PM
Location
los angelesMoney raised
$40 million
Industry
financial services
The concept of creating a marketplace for underutilized assets that can turn into a meaningful business for hosts is not a new one. And there is no higher profile of how successful that model can be than Airbnb. So it’s no surprise that one of Airbnb’s most prominent investors, GGV Capital, is now backing another startup with a similar model. But rather than putting properties on a marketplace, Swimply came up with the idea of pairing homeowners with pools with people who want private access to them. And so far, business is going swimmingly.
Company Info
Location
los angeles, california, united states
Additional Info
And so far, business is going swimmingly. To keep things flowing (couldn’t resist), the startup has just raised $40 million in a funding round led by Mayfield – just seven months after announcing a $10 million financing. So while the company declined to reveal its revenues, if it gets a cut of each of those bookings, well, that’s not insignificant. Now the company is looking to expand beyond pools to outdoor spaces in general. The company also plans to scale up support, insurance and as mentioned previously launch new verticals. That’s part of the reason Swimply is using some of its new capital to build new tools for its hosts to help them better manage their businesses. There are so many hurdles to book a place, even in your local neighborhood.”The fact that Swimply has so many repeat users is evidence of how easy the experience is, in her view. Swimply is also proud of the fact that it is spawning entrepreneurs.