Surely Wines Appoints Brandon Joldersma as New CEO and Raises Funds led by Pure Ventures

May 29, 2024•about 1 year ago

Amount Raised

$5 Million

AustinFood and BeverageE Commerce

Investors

Howie Diamond, Managing Director & General Partner Of Pure VenturesSurely Wines Founder Justin MaresPure Ventures

Description

Brandon Joldersma has been appointed as the new Chief Executive Officer of Surely Wines. His appointment coincides with a new fundraising round led by Pure Ventures, with additional investors joining Surely’s mission to elevate the alcohol-free and low-alcohol beverage market while expanding its offerings within this burgeoning industry.

Company Information

Company

Surely Wines

Location

Austin, Texas, United States

About

Surely started as a project between friends to give people a sophisticated option when they were deciding not to drink alcohol - whatever the reason. Our mission is to create the best of both worlds - craft great tasting wines that don’t compromise your health. We work with a talented team of winemakers and source our grapes from premium California regions. Our winemaking process starts with alcoholic wine that we delicately remove the alcohol from. Once the wine is dealcoholized we blend in small amounts of juice to elevate the aromatics and round out the palette. The end result is a beautifully balanced wine that fits any lifestyle.

Related People

Funding Insights

Based on industry data

VC-backed spending patterns