The company said no to Quibi before that company’s untimely demise last year and also turned down two streaming studios that wanted to own a piece of Superplastic’s characters in perpetuity. Unlike most of the dime-a-dozen NFT projects churning out digital avatars, Superplastic developed its characters and fictional universe up front rather than tacking it on (or promising to tack it on) after cashing in on the speculative craze driving astronomical prices on OpenSea. “Everything is driven by the characters and the story… and in a way Superplastic [is] the management team,” Superplastic founder Paul Budnitz told TechCrunch. Superplastic is also deep into the NFT phenomenon, which makes sense given Budnitz’s experience shaping the world of IRL collectibles with KidRobot.