Consumer Brand Accelerator Superordinary Gets $58M Series B At $800M Valuation

The average shopper probably hasn’t heard of SuperOrdinary, but if they are a beauty or skincare fan, they’ve definitely heard of some of the brands the startup works with: Olaplex, Farmacy and Biossance, to name a few. The Los Angeles-headquartered company works behind the scenes to help American and European consumer brands scale on marketplaces like Amazon, sell through social commerce and break into the Chinese market. SuperOrdinary announced today that it has raised $58 million in Series B funding at a $800 million valuation. Investors in this round included Manzanita, Alliance Consumer Growth, Demira GateUpper90 and SuperOrdinary founder and CEO Julian Reis.