Popular No Added Sugar Brand, Good Good, Closes $20 Million Round Of Funding

May 16, 2022•about 3 years ago

Amount Raised

$20 Million

Description

Good Good, the Icelandic breakfast & brunch brand known for its no added sugar products, including jams, spreads, keto bars, and natural sweeteners, announces today the closing of a $20 million Series B round of investments led by SÍA, the leading private equity group in Iceland, along with additional private investors. This news coincides with the launch of the brand's low carb, no added sugar Peanut Butter product, and recently acquired distribution into 3,500 Walmart locations with its line of Strawberry and Raspberry Jams, Concord Grape Jelly, and Chocolate Spread.

Company Information

Company

Sugar

About

Today, the startup has clients globally, including residential communities of varying sizes, real estate investment groups, Airbnb rentals, hotels and other types of residential properties. Also participating were angel investors such as SquareFoot CEO Jonathan Wasserstrum, Ben Zises, Diran Otegbade, Oleksiy Ignatyev and Zillow board member Claire Cormier Thielke, also of Sequoia Scout Fund. Mali-born Fatima Dicko founded Los Angeles-based Sugar in March 2020. Sugar currently has nine full-time employees compared to two employees last year.

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Popular No Added Sugar Brand, Good Good, Closes $20 Million Round Of Funding

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Company Information