Subtl Beauty is a direct-to-consumer, online beauty brand. Unlike other trend-based beauty brands, Subtl Beauty is solution-driven and seeks to solve makeup and skincare problems through innovation. The Beauty Stack takes traditionally bulky, oversized makeup products, that women use on a daily basis, and serves them in a compact, convenient stack giving women more portability and flexibility in their daily beauty routine. Through value-based, content-first marketing and communication we hope to generate meaningful relationships with our consumers and scale our brand through consumer-generated requests and feedback.