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StructuredWeb raised $30 million in a funding round led by Invictus Growth Partners to drive AI-enabled channel sales and marketing.

Jan 22, 2025•6 months ago

Amount Raised

$30 Million

New YorkMarketingSoftware

Investors

Invictus Growth Partners

Description

StructuredWeb announced a $30 million majority investment from Invictus Growth Partners to accelerate its AI innovation roadmap and expand its global footprint. The investment aims to capitalize on the vast channel sales market, which constitutes 70% of global commerce.

Company Information

Company

StructuredWeb

Location

New York, New York, United States

About

StructuredWeb is the leading enterprise channel marketing automation platform and pioneer in channel-focused AI technology. For more than two decades, StructuredWeb has combined innovative technology with proven go-to-market strategies and world-class services to deliver a faster way to accelerate partner demand generation, strengthen partner engagement, and fuel channel revenue growth.

Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech

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