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Strella Raises $8 Million To Bring Freshness Data To The Food Supply Chain

Jun 07, 2022•about 3 years ago

Amount Raised

$8 Million

Seattle

Description

Strella Biotechnology, Inc., developer of proprietary produce sensor technology designed to reduce food waste and improve quality, today announced the close of a Series A funding round totaling $8 million. The oversubscribed round was led by Millennium New Horizons with participation from Google Ventures and Rich Products Ventures and joined by existing investors Mark Cuban, Yamaha Motor Ventures, Catapult Ventures and Union Labs.

Company Information

Company

Strella Biotech

Location

Seattle, Washington, United States

About

The USDA’s Economic Research Service estimates roughly 30-40% of US food (80 billion pounds) is wasted every year. Produce is a particularly challenging issue, with 45% of all produce wasted before it ever reaches the consumer. Strella Biotech provides actionable data to optimize the fresh produce supply chain. With proprietary biosensor technology fueled by Internet-of-Things capabilities, Strella offers the produce industry a data-driven approach to ensuring fruit quality throughout every segment of the supply chain, helping to increase margins and reduce shrink by providing dynamic shelf-life predictions. Headquartered in Seattle, Strella is committed to supporting lower carbon emissions from the fresh produce industry and increasing sustainability for a healthier planet. For more information, visit www.strellabiotech.com.