Gtcr And Dreamscape Announce Strategic Investment In Sqad
04/26/22, 7:16 AM
Location
chicagoGTCR, a leading private equity firm founded in 1980, announced today that it has made a strategic investment in SQAD LLC ("SQAD"), the advertising research, analytics, and media planning software company, through GTCR's portfolio company Dreamscape, Inc. ("Dreamscape"), a partnership with marketing technology veterans Scott Knoll, David Hahn and Michael Iantosca. Financial details of the transaction were not disclosed. As part of the transaction, SQAD's Chief Executive Officer, Marc Krigsman, will step down and Mr
Company Info
Location
chicago, illinois, united states
Additional Info
SQAD LLC. has been an industry leader for more than four decades, processing more than $1 trillion in actual transaction ad costs from advertising systems of record for its MediaCosts benchmarking platform. SQAD also serves advertisers and agencies with its mission-critical MediaTools planning software, a robust and flexible end-to-end media planning solution, and publishers with its MediaLogic audience analytics research tool. Learn more at www.sqad.com.