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Gtcr And Dreamscape Announce Strategic Investment In Sqad

Apr 26, 2022•about 3 years ago
Chicago

Description

GTCR, a leading private equity firm founded in 1980, announced today that it has made a strategic investment in SQAD LLC ("SQAD"), the advertising research, analytics, and media planning software company, through GTCR's portfolio company Dreamscape, Inc. ("Dreamscape"), a partnership with marketing technology veterans Scott Knoll, David Hahn and Michael Iantosca. Financial details of the transaction were not disclosed. As part of the transaction, SQAD's Chief Executive Officer, Marc Krigsman, will step down and Mr

Company Information

Company

Sqad

Location

Chicago, Illinois, United States

About

SQAD LLC. has been an industry leader for more than four decades, processing more than $1 trillion in actual transaction ad costs from advertising systems of record for its MediaCosts benchmarking platform. SQAD also serves advertisers and agencies with its mission-critical MediaTools planning software, a robust and flexible end-to-end media planning solution, and publishers with its MediaLogic audience analytics research tool. Learn more at www.sqad.com.