About
Sports Innovation Lab is a data, insights, and analytics company that enables brands and sports properties to build more effective sponsorships, improve targeted advertising, and enhance fan experiences.
Known for its pioneering research on fan behavior and the commercialization of the women's sports market, Sports Innovation Lab is evolving how organizations use data to understand their customers and acquire more of them, starting with sports and entertainment. Sports Innovation Lab's proprietary fan intelligence model—Fluid Fan™ Graph—is built on observational, transactional, and deterministic fan data. Global brands, including Legends, Kellanova, NASCAR, and Monumental Sports and Entertainment, use Sports Innovation Lab's data, audiences, and insights to drive revenue.
Boston