SoftBank Vision Fund 2 has led a $70 million Series B1 financing round in Soul Machines, a New Zealand-based AI company developing digital avatars to help businesses engage with customers, according to a statement.

The company added it will use the fresh capital to continue its expansion in the enterprise market, with a specific focus on continuing its deep tech research on its digital brain technology. The company creates autonomously animated digital people for brands to build their digital workforces to deliver personalised customer experience and collect detailed customer insights. Soul Machines said the latest round of funding has brought the total investment in the company to $135 million. Soul Machines was founded in 2016 by Mark Sagar, an Academy Award winner and director of the Laboratory for Animate Technologies at the Auckland Bioengineering Institute, and New Zealand serial entrepreneur Greg Cross.

Softbank Led $70M Funding In Nz’s Ai Company Soul Machines

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Softbank Led $70M Funding In Nz’s Ai Company Soul Machines

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