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The platform delivers AI/BI-ready data directly to the data warehouse or lakehouse of the customer, complete with a common schema that can be used to train models, streamed for real-time applications or enriched with third-party data and systems to meet future use cases. As part of this, the company plans to expand its team and bring support for ever-increasing data types. To solve the problem, Snowplow is providing enterprises with a platform to generate structured behavioral data assets (describing the behavior of customers, the actions and decisions they make, and the context of those actions and decisions) that are customized to suit specific AI and BI applications and remain fully compliant at the same time. Transform 2022Join us at the leading event on applied AI for enterprise business and technology decision makers in-person July 19 and virtually from July 20-28.“Behavioral data generation is about connecting the events together that a customer, machine, or application might witness throughout time. According to the company, more than 10,000 enterprises, including Strava, CNN and Software.com, are already using Snowplow to create data for various AI and analytics applications. “Snowplow is unique in the way that it solves the problem with informative, accurate data.
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