Snitch, an omnichannel fashion brand with a rather unusual choice of name, on Wednesday said it had raised Rs 110 crore in a funding round led by Singapore-based venture capital firm SWC Global and Indian venture firm IvyCap Ventures. The direct-to-consumer (D2C) firm did not disclose the valuation at which the fundraise took place. Snitch had earlier raised a much smaller funding round from a clutch of angel investors, including Lenskart founder Peyush Bansal and Boat founder Aman Gupta. Ashish Wadhwani, cofounder and managing partner of IvyCap Ventures, will join the Snitch board on its behalf, Snitch said in a statement