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Smytten Raises Rs 100 Crore In Funding Led By Fireside Ventures

May 17, 2022about 3 years ago

Amount Raised

₹1 Billion

Description

Bengaluru: Smytten, a product sampling and engagement platform for direct-to-consumer brands, has raised Rs 100 crore (around $15 million) in its latest funding round led by its existing investors Fireside Ventures and Roots Ventures.

Company Information

Company

Smytten

About

The company said it will use the funds to build technology and data solutions to optimize the marketing funnel for D2C brands.