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Siro has secured $50 million in a Series B funding round led by Signalfire, aiming to enhance in-person sales coaching with AI.

May 21, 20253 months ago

Amount Raised

$50 Million

Round Type

series b

New YorkSoftware

Investors

Ding ZhouMichael StoppelmanDave SalvantSong LaronSaumil MehtaAdam Bain’s Firm O1 AdvisorsDick CostoloSignalfire

Description

Siro revealed it has secured $50 million in a Series B round led by Signalfire, with participation from notable investors. The company aims to implement AI note-taking for sales representatives engaging with customers in person. To date, Siro has raised a total of $75 million. This funding will help enhance their innovative sales coaching solution.

Company Information

Company

Siro

Location

New York, New York, United States

About

Siro is transforming the trillion-dollar world of in-person sales by unlocking intelligence from a never-before-digitized dataset: in-person conversations. Siro's mobile app records, transcribes, and analyzes conversations, turning them into searchable, revenue-driving data. Sales teams use Siro to coach with real examples, uncover hidden revenue, and scale winning strategies from top reps. With Siro, what used to disappear now drives decisions. We are proud to be backed by CRV, Fika, and Index.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech