The startup, at present, has partnered with six merchants including D2C firms and a rollup commerce brand. The company declined to offer details of these merchants. The company now plans to scale its product to 150 online merchants and process up to $300 million in gross merchandise value (GMV) checkouts, this fiscal. Founded in 2021 by Priy Ranjan, Ankit Bansal and Ishan Rakshit, Shopflo provides a platform which allows direct-to-consumer (D2C) brands to improve their checkout experience at their own websites and improve conversion rates. While the focus continues to be on scaling the business and finding the right product-market fit, Shopflo also has plans to expand internationally, after its first year of operations as well as to launch newer offerings in segments of discounting, customer loyalty, among other aspects."Indian e-commerce is a megatrend. Shopflo is well-positioned to be the default checkout for the fast-growing Indian D2C market.