Currently, the firm houses over 1,000 brands, with more than 50,000 products across categories like make-up, skincare, haircare, personal care, fragrances, and grooming appliances. The startup said it has ramped up its marketing investments by 2x over the past year while also doubling its rate of acquiring new customers. The company added that its gross merchandising value has jumped 6x in the last three years and is currently at a run rate of 1,200 crore rupees (US$161.3 million). In March, the company raised US$45 million in a financing round led by Sequoia Capital India.