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Sequoia-Backed Beauty Firm Lands $140M Fundraise

Nov 22, 2021•almost 4 years ago

Amount Raised

$140 Million

Description

Purplle, an India-based online beauty platform, said it has raised US$140 million in a new financing round.

Company Information

Company

Sequoia Backed

About

Currently, the firm houses over 1,000 brands, with more than 50,000 products across categories like make-up, skincare, haircare, personal care, fragrances, and grooming appliances. The startup said it has ramped up its marketing investments by 2x over the past year while also doubling its rate of acquiring new customers. The company added that its gross merchandising value has jumped 6x in the last three years and is currently at a run rate of 1,200 crore rupees (US$161.3 million). In March, the company raised US$45 million in a financing round led by Sequoia Capital India.

Funding Insights

Based on industry data
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech