The startup aims to increase the GDP of the creator economy and is a remote-first company with employees across three continents and customers in more than 50 countries. The platform also sees merchants selling videos, coaching services, memberships, secure PDFs and access to live events. SendOwl enables creators and businesses to sell digital goods such as ebooks, podcasts, online courses, memberships, coaching services, live remote events and more. SendOwl says it has delivered nearly $2 billion of value in digital and virtual goods for tens of thousands of paying merchants across millions of transactions. SendOwl was founded a decade as a side project by George Palmer, who says he was unable to find a reliable way to sell digital goods directly to buyers. Now, Plotke says SendOwl is back to a “re-founding” moment as it has raised money from defy.vc and Stripe and is also in the process of enhancing its platform.