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Seat Unique raised $19.15M in an extended Series A funding round led by Nickleby Capital to enhance its premium experience platform for VIP tickets and hospitality packages.

Aug 28, 2024about 1 year ago

Amount Raised

$19.2 Million

Round Type

series a

LondonSportsEvent ManagementHospitalityMusicEvents

Investors

Stuart BroadBen StokesSam WarburtonMatt DawsonJohn TerryDame Jessica Ennis HillSimon MurphyRichard FlintNickleby Capital

Description

Seat Unique, a London-based premium experience platform, has secured £14.5 million (USD $19.15 million) in an extended Series A funding round. This funding will help the company continue to grow its niche in the ticketing market, specializing in VIP tickets and hospitality for various events.

Company Information

Company

Seat Unique

Location

London, England, United Kingdom

About

Seat Unique is a London-headquartered premium experience platform that specializes in offering VIP tickets and hospitality packages for various events, including music, sports, and theatrical performances. The company has established partnerships with over 60 UK venues and promotes unforgettable experiences for fans. It utilizes proprietary dynamic pricing software to adjust event prices in real-time based on demand, ensuring a transparent purchasing experience. Founded by CEO Robin Sherry, Seat Unique has attracted investment from top athletes and industry leaders.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech