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Scrunch AI raises $15M in Series A funding led by Decibel for its scrunch agent experience platform, aiming to enhance brand optimization in AI search.

Jul 23, 2025•10 days ago

Amount Raised

$15 Million

Round Type

series a

Salt Lake CityInformation TechnologyArtificial Intelligence

Investors

HomebrewMayfieldDecibel

Description

Scrunch AI, based in Salt Lake City, UT, raised $15M in Series A funding. The round was led by Decibel with participation from Mayfield, Homebrew, and others. The funds will be used to accelerate the development of the scrunch agent experience platform, optimizing brand content for AI crawlers. CEO Chris Andrew leads the company in providing enterprise-grade solutions for navigating AI search.

Company Information

Company

Scrunch AI

Location

Salt Lake City, Utah, United States

About

Scrunch AI is the leading platform for helping brands gain visibility in AI search results. As discovery shifts from traditional SEO to large language models and AI agents, Scrunch provides marketers with the platform to understand how their brand is being interpreted — and the necessary technology infrastructure to shape it.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech