Sauz, a sauces brand from Los Angeles, secured $12M in funding led by CAVU Consumer Partners to enhance marketing and distribution growth.
Jun 11, 2025•3 months ago
Amount Raised
$12 Million
Investors
Strand EquityPalm Tree CrewCoefficient CapitalCavu Consumer Partners
Description
Sauz, a Los Angeles, CA-based sauces brand, raised $12M in funding. The round was led by CAVU Consumer Partners and included investments from existing partners like Coefficient Capital, Palm Tree Crew, and Strand Equity. The company intends to use the funds for marketing, awareness, innovation, and distribution growth. In less than two years, Sauz has expanded to over 7,000 stores nationwide.
Funding Insights
Based on industry dataVC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech