D2C jewellery startup Salty has raised Rs 5 crore in a funding round led by All in Capital and Anicut Capital, with strategic investments from Suashish Diamonds, JK Group, and other angel investors. The fresh funds will be used to expand the workforce, launch a new product range, and achieve a Rs 40 crore annual revenue run rate in 2024. The company aims to expand its design range to include over 3,000 products and strengthen its brand's digital presence with the release of an app.