logo
logo

Safewill raised AUD 17M in a Series B funding round co-led by Reinventure and King River Capital to expand its digital estate planning platform across Australia.

Nov 25, 20248 months ago

Amount Raised

$17 Million

Round Type

series b

SydneyReal Estate InvestmentCommercial Real EstateReal Estate

Investors

Chris Cuffe AoGeoff LloydIlan IsraelstamAlex VynokurLarry DiamondFlying Fox VenturesCarthona CapitalKing River CapitalReinventure

Description

Safewill has secured AUD $17 million in Series B funding to expand its digital estate planning platform. The funding will be used to broaden its services beyond just digital wills, moving towards estate administration, aiming to create digital products to support families during challenging times.

Company Information

Company

Safewill

Location

Sydney, New South Wales, Australia

About

Safewill is Australia's leading end of life platform. Since being founded in 2019, Safewill has helped hundreds of thousands of Australians to create digital estate plans that cover all the legal, administrative and emotional aspects of end of life. At Safewill, we're on a mission to build the products that change how Australians plan for, and navigate, end of life. Because Wills were meant for everyone.

Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech

Related People